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Press Release

John Ryan Performance Announces TCF to Deploy Multimedia Marketing Platform in Network-Wide Rollout

Company Release - 8/2/2005 11:48 AM ET

MINNEAPOLIS--(BUSINESS WIRE)--Aug. 2, 2005--John Ryan Performance, a worldwide retail marketing agency, announced today it has entered into a three-year agreement with TCF Financial (NYSE:TCB) to provide a digital communications network in more than 400 retail branches in five states. The initial plan calls for the rollout in targeted branches with eventual installation in most branch locations. TCF is based in Wayzata, Minnesota, and has more than $12.7 billion assets.

"TCF is one of the nation's most innovative and retail-oriented financial institutions," said Tim Spence, Executive Vice President of Sales & Marketing for John Ryan. "We are pleased they are embracing this new and powerful medium for their in-branch communications." The network is currently launching in more than 50 locations spread throughout the bank's Minnesota, Wisconsin, Michigan, Illinois, and Colorado footprint.

The TCF digital communications network, which consists of 42" plasma displays installed behind teller stations or mounted on kiosks positioned in high-traffic areas inside select branches, carries TCF product promotions and brand messages interspersed with syndicated news, weather, and sports coverage. All content and hardware will be managed using the proprietary John Ryan Multimedia Marketing Platform.

"Adding these displays to our branch locations is a unique way of reaching our customers with relevant bank product and service messages," Mark Foster, Senior Vice President - Director of Marketing for TCF Banks, said. "This new system also allows us to target our messaging down to the individual branch level, giving us ultimate flexibility. It is proving to be an effective method of product cross-selling to our customer base."

TCF began investigating digital signage over two years ago, when they installed a basic messaging system in their Minneapolis Skyway branch. John Ryan was selected from a long list of potential vendors last fall, and began installing TCF's branches beginning in January of 2005.

About John Ryan Performance, Inc.

Established in 1980, John Ryan Performance, Inc. helps retail banks leverage their single greatest retailing asset--millions of customer visits. The Company accomplishes this by analyzing each branch's retailing patterns and potential in order to target investment at the right improvements in the right places, and develops, deploys, and manages a toolkit of low-cost scaleable solutions. These solutions include traditional merchandising systems, digital communications, branch design, retail strategy, promotions, and events. The Company has programs running in more than 35,000 branches on five continents.

About TCF Financial

TCF Financial Corporation is a Wayzata, Minnesota-based national financial holding company with $12.7 billion in assets specializing in retail and small business banking, securities brokerage, investment and insurance products, and leasing and equipment finance. TCF Financial is the holding company for TCF National Bank, which offers banking services through more than 400 branch offices in Colorado, Illinois, Indiana, Michigan, Minnesota, and Wisconsin.

    CONTACT: John Ryan Performance, Minneapolis
             Ann Heinle, 952-224-3742
             [email protected]

    SOURCE: John Ryan Performance

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